Innovation has always been the foundation of any economy. From new technologies, to products and services that are build to deliver value and solve every day problems and challenges, innovation leads to change, progress, and hope. In today's hyper-competitive global market, product and service lifecycles have been dramatically shortened, making the pursuit of innovation for all organisations a prerequisite to remaining relevant to their customers and markets and even surviving. Top drivers for innovation pursuits of organisations are improvement of customer satisfaction, increasing revenues, and developing new products and services to anticipate new customer needs and changes.

Despite its significance, the term "innovation" is overused by many of us. Sometimes it is associated with creativity - coming up with ideas unexpectedly, leading to new discoveries and products or services - while others may associate the term mainly with technology and may confuse invention and innovation altogether.

Research suggests that more than 84% of executives consider innovation as a very important consideration for their growth strategy. At the same time, more than 1 out of 5 products fail to meet customer expectations, indicating that although innovation is a prerequisite for growth, successful commercialisation of ideas needs to rely on solid management processes across the entire organisation.

In today's fast changing world, fostering innovation with the appropriate policies and culture are more important than ever before for any business, in any sector, and industry. Innovation is much more than developing and launching a new product or service; it is also about the design and development of new processes and methods that create value to customers. Innovation is also closely linked with entrepreneurship and intrapreneurship (corporate entrepreneurship) that can lead to the creation of new businesses, new jobs, and even cleaner and more sustainable environments.

This self-paced online course provides an overview of the innovation concepts (definition, scope, typology), models, innovation culture, management techniques, tools and frameworks and prepares learners to engage with the innovation processes within their organisations and to develop a balanced portfolio of innovation projects. It also covers new product development processes that organisations employ to manage their innovation process.

Through the use of quizzes and case studies it allows learners to quickly embed knowledge and to be ready to apply it with confidence in their work environment.